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This paper sixteen years with Mary Kay China's development process, for example its internal and external environment analysis, the differentiation strategy, a unique business philosophy, marketing, experiential marketing and aesthetics is Mary Kay's marketing strategy, and draw "marketing strategy

This paper to Mary Kay China's 16-year history as an example the analysis of external environment, draw a differentiation strategy, unique business concept, experiential marketing and aesthetics in marketing is Mary Kay marketing strategy and concluded that "marketing strategy is the correct selecti

The present paper take Gui the Lin triumphant China's 16 year development course as the example to the among them external environment analysis, obtains the variation strategy, the unique management idea, the experience marketing and esthetics marketing is Gui Lin's triumphant marketing strategy, an

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This paper to Mary Kay China's 16-year history as an example the analysis of external environment, draw a differentiation strategy, unique business concept, experiential marketing and aesthetics in marketing is Mary Kay marketing strategy and concluded that "marketing strategy is the correct selecti